DEVELOPING A STRATEGIC PARTNERSHIP MODEL FOR ENHANCED PERFORMANCE IN EMERGING MARKETS

Authors

  • David Olanrewaju Olutimehin Christfill Global Enterprises, Lagos, Nigeria
  • Onyeka Chrisanctus Ofodile Sanctus Maris Concepts, Nigeria Ltd
  • Irunna Ejibe Independent Researcher, Lagos, Nigeria
  • Adedoyin Oyewole Independent Researcher, Athens Georgia, USA

DOI:

https://doi.org/10.51594/ijmer.v6i3.937

Abstract

This paper introduces a novel theoretical model aimed at elucidating the impact of strategic partnerships on organizational performance, particularly tailored to the dynamic landscape of emerging markets. In today's global economy, strategic partnerships have emerged as pivotal mechanisms for organizations seeking sustainable growth and competitive advantage. However, the effectiveness of such partnerships varies significantly across different contexts, especially in emerging markets characterized by rapid change, resource constraints, and cultural diversity. This paper proposes a comprehensive framework that integrates insights from strategic management, international business, and emerging market studies to delineate the intricacies of strategic partnerships and their implications for organizational performance. By elucidating the underlying mechanisms and contextual factors influencing partnership dynamics, this model seeks to provide practical guidance for organizations navigating the complexities of emerging markets. The proposed framework integrates insights from strategic management, international business, and emerging market studies to delineate the intricacies of strategic partnerships. It aims to shed light on the underlying mechanisms and contextual factors that influence partnership dynamics in emerging markets. By doing so, the model seeks to provide practical guidance for organizations navigating the complexities of these environments. At its core, the model recognizes that successful strategic partnerships in emerging markets require a nuanced understanding of the unique challenges and opportunities inherent in these contexts. It emphasizes the importance of factors such as cultural sensitivity, regulatory environments, and resource availability in shaping partnership dynamics and outcomes. By leveraging insights from diverse disciplines, the model offers a holistic perspective that goes beyond conventional approaches to partnership management. Through a rigorous review of existing literature and empirical evidence, the model aims to provide actionable insights for organizations seeking to optimize their strategic partnerships in emerging markets. By elucidating the complex interplay of factors influencing partnership dynamics, it offers valuable guidance for organizations navigating the intricacies of these dynamic environments and harnessing the full potential of strategic collaborations for sustainable growth and competitive advantage.

Keywords:  Strategic Partnership, Performance, Emerging Markets, Model.

Published

2024-03-23

Issue

Section

Articles