OPTIMIZING FMCG SUPPLY CHAIN DYNAMICS: A NOVEL FRAMEWORK FOR INTEGRATING OPERATIONAL EFFICIENCY AND CUSTOMER SATISFACTION

Authors

  • David Olanrewaju Olutimehin Christfill Global Enterprise, Lagos Nigeria
  • Chinonye Esther Ugochukwu Independent Researcher, Lagos, Nigeria
  • Onyeka Chrisanctus Ofodile Sanctus Maris Concepts, Nigeria Ltd
  • Ekene Ezinwa Nwankwo Anambra State Polytechnic, Mgbakwu, Nigeria
  • Olorunyomi Stephen Joel Independent Researcher, Dallas, Texas, USA

DOI:

https://doi.org/10.51594/ijmer.v6i3.934

Abstract

This paper proposes a groundbreaking theoretical model specifically designed for the FMCG sector, focusing on optimizing supply chain dynamics to balance operational efficiency with customer satisfaction. Drawing on hands-on strategies and problem-solving abilities, the framework aims to offer practical solutions for common challenges faced by FMCG operations managers, such as inventory management, demand forecasting, and efficient resource allocation. The fast-moving consumer goods (FMCG) industry is characterized by intense competition, short product life cycles, and rapidly changing consumer preferences. In this challenging environment, optimizing supply chain dynamics is crucial for FMCG companies to achieve operational efficiency and enhance customer satisfaction. This concept paper presents a novel framework for integrating operational efficiency and customer satisfaction in FMCG supply chains, aiming to provide insights and strategies for FMCG companies to improve their supply chain performance. The framework emphasizes the importance of aligning supply chain strategies with customer needs and preferences. By focusing on key areas such as inventory management, distribution network efficiency, and technology integration, FMCG companies can improve their supply chain agility and responsiveness. Additionally, the framework highlights the importance of leveraging data analytics and technology to enhance supply chain visibility and decision-making. Implementing the framework requires collaboration among stakeholders, including suppliers, manufacturers, distributors, and retailers. By working together to optimize supply chain processes and enhance customer service, FMCG companies can gain a competitive advantage in the marketplace. Overall, the framework offers a comprehensive approach to optimizing FMCG supply chain dynamics, with the ultimate goal of improving operational efficiency, reducing costs, and enhancing customer satisfaction.

Keywords:  FMCG, Supply Chain, Customers, Framework.

Published

2024-03-23

Issue

Section

Articles