MARKET EXPANSION AND COMPETITIVE POSITIONING IN SATELLITE TELECOMMUNICATIONS: A REVIEW OF ANALYTICS-DRIVEN STRATEGIES WITHIN THE GLOBAL LANDSCAPE

Authors

  • Nneka Adaobi Ochuba Independent Researcher, UK
  • Olukunle Oladipupo Amoo Department of Cybersecurity, University of Nebraska, USA
  • Olatunji Akinrinola Independent Researcher, New York, USA
  • Favour Oluwadamilare Usman Hult International Business School, USA
  • Enyinaya Stefano Okafor Independent Researcher, Phoenix Arizona, USA

DOI:

https://doi.org/10.51594/ijmer.v6i3.845

Abstract

Market expansion and competitive positioning are paramount in the dynamic landscape of satellite telecommunications. This review explores the role of analytics-driven strategies in achieving these objectives on a global scale. Satellite telecommunications providers face intense competition, technological advancements, and evolving customer expectations, necessitating innovative approaches to gain a competitive edge. Analytics plays a crucial role in understanding market trends, consumer behavior, and competitor strategies. By leveraging advanced analytics techniques, companies can uncover actionable insights to inform strategic decision-making. One key area where analytics is instrumental is in identifying untapped market opportunities. Through data analysis, companies can pinpoint underserved regions or niche markets, enabling targeted expansion efforts. Moreover, analytics enables companies to optimize their service offerings and pricing strategies. By analyzing customer preferences, usage patterns, and market dynamics, companies can tailor their offerings to meet specific customer needs. This personalized approach not only enhances customer satisfaction but also improves profitability. Analytics also plays a vital role in enhancing operational efficiency. By analyzing data from satellite networks, companies can identify potential bottlenecks, optimize resource allocation, and improve overall network performance. This not only reduces operational costs but also enhances service reliability and quality. Furthermore, analytics-driven strategies are instrumental in competitive positioning. By analyzing competitor performance, market trends, and customer feedback, companies can identify areas where they can differentiate themselves. This could include offering innovative services, improving customer support, or enhancing network coverage. In conclusion, analytics-driven strategies are crucial for satellite telecommunications companies looking to expand their market presence and enhance their competitive positioning. By leveraging data analytics, companies can uncover valuable insights that inform strategic decision-making, optimize operations, and drive innovation. In an increasingly competitive landscape, the ability to harness the power of analytics is key to long-term success in the satellite telecommunications industry.

Keywords: Market Expansion, Competitive, Positioning, Satellite, Communications.

Published

2024-03-07

Issue

Section

Articles