THE INFLUENCE OF CAPITAL STRUCTURE, COMPANY SIZE, ADVERTISING RATIO, INTELLECTUAL CAPITAL, AND COMPANY AGE ON THE COMPANY'S FINANCIAL PERFORMANCE; (A STUDY OF NON-CYCLICAL CONSUMER SECTOR COMPANIES ON IDX FOR 2018-2021)
The ability of a business to effectively allocate resources from the primary line of business and gain income by its financial performance. The aim of the study for examine the impact of a company’s age, capital structure, size, advertising ratio, and intellectual capital on company’s financial performance. Research populations on this study involved consumer non-cyclical companies listed on the Indonesian stock exchange period 2018 to 2020. The sample was determined using the objective sampling method. Through four predetermined sample criteria, the researchers used 47 companies’ annual reports. The researchers used quantitative methods with classical assumption test ad multiple linear regression tests in this paper. Result reveal that the capital structure, size, intellectual capital, and company’s age have significant effects on the company's financial performance. Meanwhile, the advertising ratio doesn’t have an effect on the company's financial performance.
Keywords: Financial Performance, Capital Structure, Company Size, Advertising Ratio, Intellectual Capital, Firm Age.
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