THE EFFECT OF EXISTENTIAL AUTHENTICITY AND OBJECT-BASED AUTHENTICITY ON THE BEHAVIOR INTENTION OF SLOW TOURISTS

Authors

  • Nguyen Thị Huyen Thuy Loi University, Vietnam
  • Nguyen Thi Thu Banking Academy, Vietnam

DOI:

https://doi.org/10.51594/ijmer.v5i4.458

Abstract

The research is carried out to understand slow tourists’ behavior through analyzing the impact of perceived authenticity. The SPSS and AMOS software were used to analyze the structural equation model (SEM). In this study, authenticity was considered from both object-based and existential authenticity. Data was collected from 518 tourists who has visited Hue or slow destination at least once. The results shows that both existential and object-based authenticity had a positive impact on desire and intention to join slow toursism. In addition to the direct effect, existential authenticity is considered as a mediator in the relationship between object-based authenticity and intention to revisit the destination. Based on the results, theoretical and managerial implications are discussed to propose solutions to improve the rate of slow tourists.

Keywords: Authenticity; Behavior Intention; Existential Authenticity; Object-Based Authenticity.

Published

2023-04-05

Issue

Section

Articles