CORPORATE REPUTATION MANAGEMENT PRACTICE AND ORGANISATIONAL PERFORMANCE OF DEPOSIT MONEY BANKS IN DELTA STATE

Abstract

The study examined the effect of corporate reputation management practice on organisational performance of deposit money banks in Delta State. The research was conducted in five selected deposit money banks in two major cities (Asaba and Warri in Delta State). The cross-sectional survey research design method was adopted for the study. The study employed the stratified random sampling technique. The study used structured questionnaire as instrument of data collection. To establish the reliability of the instrument, a test-retest method was employed. The descriptive statistics, correlation and multiple regression analysis was used. Findings showed that 70% of the change in organisational performance was brought about by corporate reputation management practice. The study concluded that corporate reputation management practice has significant positive effect on organisational performance in deposit money banks in Delta State. Corporate social responsibility, corporate governance, and workplace environment has significant positive effect on organisational performance in deposit money banks in Delta State. The study recommended amongst others that banks should create a more conducive working environment, for both employees and customers in order to enhance service delivery. The study demonstrated that the workplace environment is one of the most important aspects that influence employee satisfaction, motivation and organisational performance.

Keywords: Corporate Governance, Corporate Social Responsibility, Corporate Reputation Management, Workplace Environment.