USING A MULTI-CRITERIA DECISION-MAKING MODEL TO EVALUATE AND SELECT AN E-COMMERCE PLATFORM
DOI:
https://doi.org/10.51594/ijmer.v4i1.285Abstract
The COVID-19 pandemic has led to disruptions in consumers' lifestyles and purchases, as well as businesses' online business models. Online platforms are increasingly used for shopping purposes. To evaluate and choose an e-commerce platform requires using many criteria and decision makers. Therefore, the process of evaluating and selecting an e-commerce platform is viewed as a multi-criteria decision-making problem. The objective of this study is to develop a multi-criteria decision-making model to help consumers evaluating the e-commerce platforms. In the proposed model, the ratings of alternatives and the weights of the criteria are evaluated using the linguistic variable. Simulation examples are used to show the effectiveness of the model in practice.
Keywords: Fuzzy TOPSIS, E-Commerce Platform, Mcdm, Fuzzy Sets.
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Copyright (c) 2022 Vu Duc Thanh, Luu Huu Van, Nguyen Thi Anh Tuyet, Hoang Minh Tuan
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