ETHICAL DILEMMAS OF PRO SOCIAL TELEVISION

Authors

  • Ibrahim T.I. Ukka 1School of Journalism and information Communication, Huazhong University of Science and Technology, 1037 Luoyu Rd. Wuhan 430074, China. 2Department of print and electronic journalism, An-Najah National University, Nablus, Palestine

DOI:

https://doi.org/10.51594/ijarss.v1i5.46

Keywords:

ethical dilemmas, media effect, prosocial television, communication ethics

Abstract

The use of television to promote social development has generated ethical dilemmas that will affect several billion television viewers during 1990s. Development is defined as a widely participatory process of directed social change in a society, intended to bring about both social and material advancement (Rogers, 1976). Television has a greater potential impact on social development now than ever before in human history. Several  countries are systematically producing  television programs with prosocial messages. Prosocial television content refers to televised performances that depict cognitive, affective, or behavioral activities considered to be socially desirable by most members of a television audience (Rushton, 1982). Ethical concerns regarding the responsible use of television are prompting television producers and officials to reduce the antisocial effects of television by increasing the prosocial content of television programs.

Published

2019-09-05 — Updated on 2020-06-21

Issue

Section

Articles