STRATEGIES FOR LEVERAGING BIG DATA AND ANALYTICS FOR BUSINESS DEVELOPMENT: A COMPREHENSIVE REVIEW ACROSS SECTORS

Authors

  • Nneka Adaobi Ochuba Independent Researcher, UK
  • Olukunle Oladipupo Amoo Department of Cybersecurity, University of Nebraska, USA
  • Enyinaya Stefano Okafor Independent Researcher, Phoenix Arizona, USA
  • Olatunji Akinrinola Independent Researcher, New York, USA
  • Favour Oluwadamilare Usman Hult International Business School, USA

DOI:

https://doi.org/10.51594/csitrj.v5i3.861

Abstract

In today's data-driven world, the ability to effectively leverage big data and analytics has become a key driver of business development across sectors. This comprehensive review explores strategies for leveraging big data and analytics to drive business development, focusing on key trends, challenges, and best practices. The review begins by highlighting the importance of big data and analytics in enabling companies to gain actionable insights from vast amounts of data. It then examines various strategies for leveraging big data and analytics, including data collection, processing, analysis, and visualization. Key trends in the field of big data and analytics are discussed, such as the increasing use of artificial intelligence and machine learning to automate data analysis processes. The review also addresses challenges associated with big data and analytics, such as data privacy and security concerns, and offers solutions to overcome these challenges. Best practices for leveraging big data and analytics for business development are outlined, including the importance of data quality, governance, and collaboration across departments. Case studies from various sectors, such as healthcare, finance, and retail, are presented to illustrate successful implementations of big data and analytics strategies. In conclusion, the review emphasizes the importance of leveraging big data and analytics to drive business development in today's competitive landscape. It highlights the need for companies to adopt a strategic approach to data management and analytics to unlock the full potential of their data and gain a competitive edge in their respective industries.

Keywords: Strategies, Big Data, Analytics, Business Development: Leveraging.

Published

2024-03-09

How to Cite

Nneka Adaobi Ochuba, Olukunle Oladipupo Amoo, Enyinaya Stefano Okafor, Olatunji Akinrinola, & Favour Oluwadamilare Usman. (2024). STRATEGIES FOR LEVERAGING BIG DATA AND ANALYTICS FOR BUSINESS DEVELOPMENT: A COMPREHENSIVE REVIEW ACROSS SECTORS. Computer Science & IT Research Journal, 5(3), 562-575. https://doi.org/10.51594/csitrj.v5i3.861

Issue

Section

Articles