THE ANALYSIS OF POPULAR CULTURE ON CULTURAL IMAGE: A CASE STUDY OF KOREAN WAVE FROM INDONESIA FANS

DOI:

https://doi.org/10.51594/ijarss.v1i6.72

Keywords:

Television programs, Korean drama series, popular culture, Indonesia, Reception.

Abstract

During these years, Korean popular culture has influenced throughout the Asian countries. Every day, when we switch on the television, we can see Korean drama on every TV channel, and also Korean products, Samsung, become one of the most famous the world’s smartphones trends and also, Korean cosmetics are also sharply entering into the big market in recent years. It can be said that those things are the effect of Korean popular culture and Korean drama series. The article presents how Korean Wave effect on culture image and sector in Indonesia from the perspective of Indonesia audiences. The study is based on data analysis of the survey on 150 participants in Indonesia from different age groups such as university students, military persons and government officers and so on

Published

2019-12-09 — Updated on 2020-06-21

Issue

Vol. 1 No. 6 (2019)

Section

Articles

Copyright (c) 2019 Ibrahim T.I. Ukka

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